Overview of Link Exchanging
those of you not familiar with
the how's and why's of link exchanging, here's an
is link trading or reciprocal linking?
trading, sometimes called reciprocal linking is a
web promotion strategy used by webmasters and site
owners to increase qualified traffic to their
sites. Webmasters search the Internet
for other websites that have the same type of
visitors and contact those site owners by email
requesting a link trade. If a site owner
agrees to the trade, they then link to each other's
websites in order to share traffic.
Search engines work:
Engines Don't Actually Search the Web:
search engines create a date base by examining only
the web sites submitted to them. They
search each submitted web site and add data to their
own computer files based on what they find on the
submitted sites. (Some search engines, such as
Google use a slightly different
approach) Technically, the process
is called spidering.
when you go to a web directory and type in a word
such as "Pro-Choice"
and then click search, the search engines don't
actually go out onto the web looking for
anything. They merely search their own
if you have not submitted your web site to that
search engine and your web site has not been
spidered, no resultant data is in their data
base. You can search all day and you'll
never be found.
can have the world's greatest web site, but
unless you have some connection to other web
sites or are listed in some search engine data
bases, your presence on the Internet is invisible.
(Not Very) Technical Stuff:
Words Not Pictures:
actually do create your links, use an HTML
text link (say it in words) rather
that using a graphics link (images such as
your logo). Why?
Because the search engines simply do
not recognize text contained in
graphics. They read HTML
text, so if you want to be noticed, speak
in HTML language.
Page: Because the
intention is to play win/win, we suggest
that you set
up a special links page and have a clear
link on your homepage directing viewers to
your links page. Ask that
those with whom you exchange links to do
most businesses on the web,
there is actually no shortage of
customers. The problem is
usually that too few potential
customers are viewing your web
site. So playing
win/win via reciprocal links can
be a big financial boost to
Page: On your own
web site, create add an Invitation
to Links with Us, page
such as the page you are now viewing, and
invite others to exchange
links. Be sure to add a link
on your home page to your invitation page.
Links: Promote your
specific Reciprocal Links Page URL address
in all the major search engines.
Add Title, Description and Keywords
to your links page, then when the search
engines spider your web site, your
interest in exchanging links will be part
of the data in the search engine
your browser (such as Microsoft Internet
Explorer) look in the View menu and
click on Source. This
will show you the html formatting for the
page you are viewing. At the
top of the page, you can see the Title,
Description, and Keywords used by the
creator of that page. Use
these as examples of what you can also do.
One of the factors that places a web site higher up
in some of the search engine lists is the number of
links it has to and from other web
sites. Every major search engine uses
link analysis as part of their ranking
setting up a reciprocal links page and linking with
other web sites will help you to get a better
listing position in the search engines.
The more relevant links you have, the
more traffic you have, so the more relevant links
sure that the sites you link to are appropriate for
your website. Search engine link analysis is
not about getting lots of links from just
anywhere. It's about getting links
from good web pages that are related to the topics
for which you want to be found.
example linking a fishing- gear web site to a
knitting- circle web site would not be
appropriate. As another example, on our wedd101.com° web
site, our links are related to Wedding
thus, we direct our
attention to a specific audience -- an
audience interested in weddings.
Be particularly sensitive if you are dealing in